Electronic Arts has promoted Rod Humble to Exec VP and Head of The Sims Label of EA. In this role, Humble will be responsible for The Sims Label, which develops and markets life-simulation games and online communities with an emphasis on creativity, community and humor. THE SIMS is the best-selling PC franchise of all time.
Former The Sims leader Nancy Smith will manage special projects for The Sims Label until she begins a new executive role at EA, to be defined over the coming months.
"Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA's The Sims brand as a stand-alone product label. Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with," said John Riccitiello, CEO of Electronic Arts.
Humble has been with The Sims Label and EA since 2004. An 18-year industry veteran, prior to joining EA, he was VP of Product Development for Sony Online Ent. where he headed up the EverQuest studio.
