Rock Paper Scissors and a52 deliver New World, a star-studded Super Bowl spot for Time Warner Cable.
Rock Paper Scissors Editor Biff Butler and an a52 VFX team led by Andy McKenna deliver a star-studded Super Bowl spot via Ogilvy & Mather New York. The result is an energetic, star-studded :60 for Time Warner Cable.
The spot, directed by Prettybird’s Paul Hunter, takes place in a whirlwind of on-set action inside the mythical, Vegas-esque New World of Time Warner Cable. P. Diddy guides his celebrity co-stars through fast cuts between a who’s who of cable TV. The celebrities were filmed in different locations around the country and were brought together through a series of deft cuts by Butler and seamless VFX by a52, who took on the monumental task of enhancements, background replacements, compositing, explosions and CG transition.
Source: Rock Paper Scissors
Jennifer Wolfe is Director of News & Content at Animation World Network.