20th Century Fox has announced multiple promotional partnerships for its upcoming animated feature ROBOTS, reports HOLLYWOOD REPORTER.
Licensing deals include ones with Burger King, which will have ROBOTS-themed kids meal; Kelloggs-Keebler, with ROBOTS-themed packaging for several of its breakfast and snack products; and Verizon, with ROBOTS content on its video-on-demand service.
In addition, the U.S. Postal Service will release a custom ROBOTS-themed cancellation stamp. Kids Cuisine will offer a "Ro-Bucks" contest. Sunbeam Appliances will present ROBOTS on 4 million units of its branded products. America Online is direct mailing ROBOTS-themed CD-ROMs, featuring a game and desktop. Vivendi Universal Games is creating a ROBOTS videogame. Val-Pak will feature a ROBOTS sweepstakes. Cold Stone Creamery is creating a special flavor.
Other partners include Rayovac batteries, Kroger, Wal-Mart, Toys "R" Us, Home Depot, Borders, Barnes & Noble and Tower Records.
In addition, Fox also has forged alliances with Nickelodeon, the WB Network, Cartoon Network, HBO and Radio Disney.