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Roald Dahl and Adastra Team Up for The Enormous Crocodile

Writer-led indie Adastra Creative and the literary estate of world-renowned author, Roald Dahl, have joined forces to produce the first ever animated television series based on a Roald Dahl title.

The Enormous Crocodile

Press Release from Adastra Creative

London. 22 September 2011. Writer-led indie Adastra Creative and the literary estate of world-renowned author, Roald Dahl, have joined forces to produce the first ever animated television series based on a Roald Dahl title.

Developed from the best-selling children’s book The Enormous Crocodile, the television series will be faithful to Roald Dahl’s unique style of storytelling and the distinctive illustrations of his principal illustrator, Quentin Blake. Brand new stories will chart the further adventures of the hopeless Enormous Crocodile whose “secret plans and clever tricks” are humorously thwarted by the animals in the jungle - Humpy Rumpy, Mugglewump, Trunky and the Roly Poly Bird.

Adastra will develop and produce the series – 52 x 11 minutes – for the literary estate.

Although there have been many hugely successful feature film versions of Roald Dahl books (most recently Charlie and The Chocolate Factory and Fantastic Mr Fox), this is the first time Roald Dahl’s literary estate has allowed the creation of new stories based on an existing work. The task has been entrusted to highly-experienced writers Mellie Buse and Jan Page of Adastra, the creators of the award-winning pre-school comedy success, Grandpa in my Pocket.

Amanda Conquy, MD of Roald Dahl’s literary estate says: “We are delighted by our forthcoming collaboration with Adastra.  Mellie and Jan’s experience and sensibilities make them the ideal partners for Roald Dahl’s uniquely anarchic, naughty and whimsical Crocodile. It’s a very exciting project and we are delighted that it is now underway.”

Mellie Buse adds: “We were overjoyed when Roald Dahl’s literary estate contacted us with the idea of turning this timeless classic into an animated series. The Enormous Crocodile is a much-loved character and Roald Dahl books are at an all-time high. In 2010, a Roald Dahl book was sold every 5 seconds day or night. His work is currently published in 49 languages so we are sure a television version will have huge international appeal.”

Adastra is currently in discussions with UK broadcasters and is keen to talk to further potential UK and international partners.

About Adastra CreativeFounded in 2005 by Mellie Buse and Jan Page, Adastra creates and produces original, high quality content across a range of genres and platforms – including television, theatre, publishing, education, interactive web, mobile, games console, DVD and film. The company is best known for creating and producing the top-rating, twice BAFTA-nominated children’s television comedy drama “Grandpa in my Pocket” which won the Welsh BAFTA for Best Children’s Programme in 2010.  Adastra is currently in production with 52 episodes of a new live-action comedy “Ha Ha Hairies” for Cartoonito UK and EMEA and S4C.

Unique in the UK children’s arena, Adastra is a writer-led company that takes an eclectic and highly collaborative approach to creating content.

About Roald DahlRoald Dahl (1916-1990) was one of the world’s most imaginative, successful and loved storytellers. His stories are currently published in 49 languages worldwide. They continue to inspire the world’s most creative collaborators, resulting in wonderful new movie adaptations, classical music, opera, plays and musicals.

Over 100 million copies of Roald Dahl books have been sold globally.

In 2010, Puffin Books sold a Roald Dahl book every five seconds – night and day!

The official Roald Dahl website www.roalddahl.com currently attracts two million visitors per year with an online membership of around 200,000 fans.

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Rick DeMott
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