Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.
To view the new spot entitled ILLUSION, go to: Riot's Web site.
ILLUSION immerses viewers in the imagination of a woman vacationing at the MGM Grand. Gazing into her crystal martini glass, she's swept into a mystical world. Adorned in an elaborate showgirl costume, she rides a giant swan through a theatrical setting before diving into the air, which morphs into water. She wades past a magnificent martini olive before the spot shifts back to reality. With the snap of a finger, her charming date puts their table center stage as a procession of dazzling showgirls wearing gold costumes enter a spiraling ramp surrounding them.
The spot concludes with a series of spinning-record-dance-floors under the light of golden disco balls, and playing cards falling from the sky like confetti.
Credits:
Client: MGM GrandSpot Title: ILLUSION
Ad Agency: SK+GExecutive Creative Director: Eric SteinCreative Directors: Ted Trautwein, Bill KaukerArt Directors: Joe Bergman, Jordan RoweiderCopywriters: Miles Nebeker, Jill SpradleyProducer: Joaquin Rosales
Production Company: Supply and DemandDirector: Bruce DowadExecutive Producer: Keira CarstensenDP: Bojan BozelliProducers: Leora Glass, Sartia White
Editorial Company: King Cut/Venice, CaliforniaEditor: Enrique AguirreVFX Company: Riot/Los AngelesCreative Director/VFX Supervisor: Andrew MacDonaldCompositors: Andrew MacDonald, Wensen Ho, Joey Brattesani, Kevin Prendiville, Satoshi Ozeki, Claus HansenDesktop Compositers: Robert Tatum, Cecile Tecson, David HernandezCG Artists: Andy Lesniak, Michael Johnson, Bryant ReifExecutive Producers: Matthew McManus, Robert Owens
Postproduction Company: Company 3/Los AngelesColorist: Rob SciarrattaAssistant: Jim HarmonProducer: Denise Brown
