RING OF FIRE made the crippled walk in Nuveen & Co.'s Super Bowl spot.
Andrew Douglas of SATELLITE was brought in to direct the futuristic spot
where paralyzed actor Christopher Reeve walks to a podium to receive an
award. The super feet was done for Minneapolis, Minnesota-based ad agency
Fallon McElligott. Ring of Fire's founder, Jerry Spivack, served as
creative director and visual effects supervisor for the commercial. Ring of
Fire isn't new to creating outstanding Super Bowl spots, their 1999
"Separated at Birth" commercial for Budweiser was voted best Super Bowl
spot in a USA TODAY poll. The commercial featured two Dalmatian puppies --
the first rides with firemen, while the other rides with a Clydesdale-drawn
Budweiser beer wagon. Who do you think has the better fate?