Ring of Fire Rises To The Challenge For Suntrust

Ring of Fire has created the newest completely CGI spot for Suntrust. "Sunrise/Sunset" is a 30-second commercial that brings to life fire-flies dancing, thunderstorms and a brilliant sun to ring in the banks name change from Crestar Bank to Suntrust. Using Maya 2.5, Ring of Fire created motion test rough landscapes for advertising agency West Waynes approval. Once the thumbs up was given Ring of Fire artists, led by creative director Jerry Spivack, added richer detail to the long tracking shot that changes from night to day. Aretas Digital Nature Tools was used to create photo-realistic water. Other Ring of Fire proprietary software was used in texture mapping for the clouds and animation rendering.

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Rick DeMott
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