NVIDIA announced that Rhythm & Hues Studios has standardized its digital production pipeline on NVIDIA Quadro FX products. More than 500 digital content creation workstations in this leading-edge facility have already been equipped with NVIDIA Quadro FX boards, allowing some of Hollywoods best digital artists to make the most of their 3D effects, animation and rendering applications.
When looking to standardize on a graphics solution, I really wanted a vendor that knows we are a highly customized environment, would depend on their support, and be assured that they would come in and really help, said Mark Brown, vp of technology for Rhythm & Hues. I felt that NVIDIA had the manpower and the skills to do that. We've certainly seen this to be the case."
NVIDIA Quadro FX products became the standard at Rhythm & Hues after an extensive evaluation of the available professional 3D graphics solutions. NVIDIA and PNY Technologies, exclusive channel distributor for NVIDIA Quadro products in the U.S. and Europe, clearly demonstrated the benefits and competitive advantages of a top-to-bottom graphics solution for this studio environment.
A number of factors led to Rhythm & Hues decision to use NVIDIA Quadro FX products as the standard production graphics solution, displacing the previous competitive products:* Cost-effective graphics solutions providing a wide range of boards to choose from.* Outstanding performance matched with an extensive set of easily programmable features.* The superior quality and support NVIDIA professional products are known for.* First-rate Linux support and the NVIDIA Unified Driver Architecture.
With other vendors, Linux drivers lag well behind their Windows drivers in supporting the leading edge features of the graphics boards, continued Brown. The NVIDIA unified drivers are always right there, right on and supporting the latest, greatest features. The Unified Driver Architecture allows Rhythm & Hues to deploy and quickly upgrade an array of different software applications and hardware configurations and to support them all with a single driver.
"Rhythm & Hues advanced production pipeline has always allowed their artists to achieve groundbreaking visual effects, said Beth Loughney, gm of the NVIDIA Digital Film Group. The NVIDIA Quadro FX product line and our unparalleled support will give their IT team a platform with greater flexibility, translating into more mind-bending creativity from their artists.
Rhythm & Hues (www.rhythm.com) is currently working on THE CHRONICLES OF NARNIA: THE LION THE WITCH AND THE WARDROBE. Recent movies include FLIGHT OF THE PHOENIX and GARFIELD.
NVIDIA Corp. (www.nvidia.com), headquartered in Santa Clara, California, is a worldwide leader in graphics and digital media processors. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones and video game consoles.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
