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RHYTHM & HUES completes cereal spot

West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot featuresan alien pre-teen and her alien father discussing the out-of-this worldtaste and looks of the cereal. For the spot, real actors were videotaped asreferences. This reference footage was then used as inspiration whenplotting the animation curves in Maya. The spot was made for Minneapolis,Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed forRhythm & Hues, and Santa Monica, California-based SIMEX DIGITAL STUDIOS didthe 3D computer animation.

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