rhinofx recently collaborated with Merkley + Partners and Oscar-nominated director Mehdi Norowzian of Joy Films to create the vfx for a series of :30 spots for the Mercedes-Benz SUMMER OF LOVE campaign.
rhinofx designed a complete 2D palette of color to help visually romanticize various Mercedes vehicles as the center of carnival attractions. In the spots, visitors enjoy effects-enhanced Mercedes-Benz themed attractions and effects, which help position vehicles at the center of the Tunnel of Love water ride and showcase brand-new Mercedes-Benzes in the go-kart track.
To enhance the festive spectacle and enhance the enchanting look and feel, rhino's artists repopulated the rides, reconstructed the landscape, replaced the sky, composited the interior and exterior of the cars, and performed delicate color correction in Flame to finish the carnival environment. The spots are the latest in a long line of projects between rhinofx, Merkley, and Mercedes-Benz USA, including more than two dozen vfx-heavy spots.
Creative Director Vico Sharabani said, "This was a really fun project with an equally ambitious vision. We were challenged to recreate and enhance the novelty and excitement of an amusement park, with the warmth and emotion of a wholesome family environment, and only had a short time to do it. Our vfx work needed to add to the already rich, nostalgic, and emotive look and feel. Mehdi was able to create an amazing sense of shots as if they were through an old camera lens and our entire team worked to add to this sense through effects and intense color treatments."
Client: MercedesSpot Title: SUMMER OF LOVEAir Date: June 2008
Agency: Merkley + PartnersCEO: Alex GellertECD/Partners: Andy Hirsch, Randy SaittaCreative Group Heads: Chris Landi, Tom QauglinoACD/AD: Kirk MoselACD/Copywriter: David McMillianDir Broadcast Production: Gary GrossmanSenior Producer: Rachel Novak
Production Company: Joy FilmsDirector: Mehdi NorowzianEP: Matthew JonesProducer: Paige Seidel
Post/VFX: rhinofxCreative Directors: Vico Sharabani, Arman MatinProducer: Cara BuckleyFlame Artists: Jim Rider, Kevin Quinlan, Udi Edni, Yoshiko HirataRoto: Joonsuck Park, Thompson PlylerCompositor: Steven HanniganManaging Director: Rick Wagonheim
Editorial: The WhitehouseEditor: Mark LangleyProducer: Lauren Hertzberg