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Rhinoceros Creates New Spot For Empire Blue Cross/Blue Shield

Visual effects studio Rhinoceros Effects has recently finished a new spot for health insurance group Empire Blue Cross/Blue Shield and agency Gotham Inc. Titled Beacon, the spot combines photo-realistic CG with live-action camera moves. The Beacon butterflies that star in the spot required deep work in CG, but shooting the live materials was also very important, said director Harry Dorrington. We shot the room using very slow moves, as well as capturing light sources and background textures. The goal was to keep the look soft, elegant and beautiful, and we maintained that standard for every second of the spot. After creating the butterflies in Softimage, the animations were merged with the live action footage in After Effects. Rhinoceros Visual Effects and Design is based in New York City.