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Rhino Re-Launches as Gravity

Rhino, one of the premier players in the visual effects and digital industry, announced today it will re-launch and rebrand as Gravity - an international creative, content and brand communications company.

Press Release from Gravity

NEW YORK (September 7, 2010) - Rhino, one of the premier players in the visual effects and digital industry, announced today it will re-launch and rebrand as Gravity - an international creative, content and brand communications company.  Gravity, whose expertise is in pairing creativity with technological innovation to achieve engaging experiences for brands, has made a significant investment in management talent for its commercial, digital and technology offerings, which are now fully integrated across the company’s three business groups: Features, Commercials and Digital.

The re-launch establishes Gravity as a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy that can live on any media outlet including television, cinema, websites, social media, mobile applications and more.  With offices in New York, Los Angeles and Tel Aviv, the company will expand its offering to global clients across multiple platforms.

Zviah Eldar, Chief Executive Officer of Gravity, commented, “We’re building upon Rhino’s commercial and feature films design legacy by exploring and innovating in new territories such as digital content and brand communications in social/emerging media.”  Based in New York, Eldar is a three-time winner of Israel’s prestigious Otot Advertising Award for outstanding achievements as a director and producer.  She is one of Israel’s most innovative and renowned creative directors and has been a leader in shaping the country’s television industry. Eldar also created and distributed GEMMA!, the world’s first animated series for mobile, and then migrated the brand to children’s television.

As part of the Gravity rebranding, the company has devised a new brand theme that poses the question, “What Kind of World Do You Want?”  Building on this theme, Gravity has developed a new website, www.GravityWorld.com, which highlights the company’s strength in digital and its continued commitment to cutting-edge commercial and feature film effects.

About GravityGravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy. Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications. The company's clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun.  Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.” For more information, please visit www.gravityworld.com.

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