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Report Ranks Casual Games As One-Third Of Mobile Market

Puzzle/Strategy games drive one-third of the total mobile game revenues, according to Telephia, the leading provider of performance measurement information to the mobile industry. The Telephia Mobile Game Report for Q1 2006 shows that four of the top five revenue-generating titles fall into the Puzzle/Strategy (casual games) category, with TETRIS, TETRIS DELUXE and BEJEWELED securing the top spots. TETRIS and TETRIS DELUXE secured 5.2 and 3.6% of the total mobile game revenue share for the quarter, respectively, while BEJEWELED posted a 2.6% share. JAMDAT MAHJONG and MS. PAC-MAN, rounded out the top five with shares of 2.2 and 2%, respectively.

Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60% since the beginning of the year, said Kanishka Agarwal, vp of new products, Telephia.

To see full chart, visit biz.yahoo.com/bw/060626/20060626005581.html?.v=1.

The report also finds that 65% of mobile game revenue is driven by female wireless subscribers. They are the biggest driver of revenue for the Puzzle/Strategy category; comprising 72% of the total share of revenue, while men made up 28%. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60% of the revenue for that category.

The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards, added Agarwal. The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones.

Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the converging communications and mobile industries, including carriers, device manufacturers, content and application providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators. For further information, visit www.telephia.com or call 415-395-0500.

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