Search form

Renegade Marketing Group Promotes Panasonic's Nitrix With Net Racing Game

In promotion of Panasonics new Nitrix mini-system stereos, Renegade Marketing Group has developed the Flash game NITRIX SERIES RACING for the Panasonic Website. The game will be featured within the sites Club Panasonic, the community within Panasonic.com that offers exclusive sweepstakes, promotions and product enhancements. One or two winners per month will win a Nitrix Mini System. The other top point earners will win a consolation prize package containing Nitrix t-shirts, key chains, etc. The game will remain on the site beyond the six-month duration of the contest.

"Panasonic employed a racing design motif popularized by THE FAST AND THE FURIOUS movies, to give the Nitrix products a sleek, car-like feel, with speakers designed to look like hubcaps," said Gene Kelsey, vp/gm, brand strategy group, Panasonic Consumer Electronics Co. "It was simply logical to create a racing game to play off the product's cool factor and that is enough fun to generate a viral buzz and repeat traffic to the Panasonic Website."

"Research indicates that 40% of active video game players are between the ages of 18-24," said Renegade president Drew Neisser. "These are also the people turned on by high-end automobiles, attend action movies and concerts, and purchase lots of music and electronics equipment. A Panasonic online racing game for this target is a natural. In this country, the average game-playing male spends roughly 9.5 hours each week playing video and computer games. We think that the Panasonic NITRIX SERIES RACING game will appeal to serious and casual gamers and generate significant traffic to their Website."

Renegade Marketing Group produced the game in conjunction with a Danish developer named Titoonic. Renegade developed the concept and look, while Titoonic built the gaming engine. This is the second collaboration between Renegade and Titoonic -- the first was for a Nautica Kids game.

Renegade Marketing Group (www.renegademarketing.com) delivers marketing solutions online and offline for a wide range of B2B and B2C clients. Renegade is ranked among the Top 100 interactive agencies (ADAGE) and Top 50 promotion firms (PROMO MAG). Current clients include Panasonic, HSBC, Brother, Bluefly.com, Nike and Fannie Mae.

Rick DeMott's picture

Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

Tags