Veteran animation executive Sam Register (BEN 10, TEEN TITANS, HI HI PUFFY AMIYUMI) has entered into a multi-property development and production deal with Warner Bros. Animation. Register will also continue to work with sister company Cartoon Network through a first-look development deal that was announced last fall.
In nearly 10 years as a top executive at Cartoon Network, Register has overseen numerous successful program launches, reinvigorated the DC Comics animated universe, established powerful relationships with such companies as Lucasfilm, and helped grow www.cartoonnetwork.com from a small marketing portal to an exciting kids' entertainment destination.
He joined Turner Broadcasting in 1995 as Creative Director for San Francisco-based Turner New Media, guiding Turner's earliest explorations of online marketing and content opportunities. He took a similar role with Nickelodeon in 1996, then joined Colossal Pictures as Creative Director, where he strategized multi-platform marketing concepts for such clients as Coca-Cola, The Disney Channel, Microsoft and WebTV.
Register returned to Cartoon Network in 1997 as SVP/Creative Director of Cartoon Network Online, where he strategized and mobilized a creative plan for the network's Internet presence that immediately quadrupled traffic. During his tenure with Cartoon Network Online, Register creatively integrated classic characters into digital-age entertainment -- populating the site with beloved animated individuals from throughout the TimeWarner library.
In 2001, Register was named SVP of Development for Cartoon Network, where he built the West Coast development department from the ground up while deepening the network's relationships with key partners, including DC Comics, Hasbro, Lucasfilm and Mattel. Under his leadership, Cartoon Network re-established its renowned shorts program, a creator-driven slate of 40 seven-minute pilots. In 2003, he was named SVP of Original Animation.
Register worked closely with Lucasfilm to create two seasons of Cartoon Network's hit micro-series STAR WARS: CLONE WARS. He oversaw three seasons of DUCK DODGERS, two seasons of JUSTICE LEAGUE UNLIMITED, and four seasons of the multiple-Emmy Award-winning THE BATMAN, a stylish new take on the Dark Knight. Building on the success of TEEN TITANS, which ran for six successful seasons and launched a massive wave of profitable tie-in merchandise, Register created his own Cartoon Network show with HI HI PUFFY AMIYUMI.
He then delivered Cartoon Network's first original action show for kids, BEN 10, of which he is the executive producer. Most recently, Register served as Executive Producer of TRANSFORMERS ANIMATED, a new 2-D series from Cartoon Network and Hasbro, Inc. scheduled for release on he network in early 2008.