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Red-Nosed Reindeer Flies With U.S. Postal Service

Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, and the U.S. Postal Service today announced that DVDs of iconic holiday special Rudolph the Red-Nosed Reindeer will be available at more than 5,000 post offices nationwide as part of the U.S. Postal Service’s A Simpler Way to Holiday program.

Press Release from Classic Media

NEW YORK, NY (November 5, 2010)—Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, and the U.S. Postal Service today announced that DVDs of iconic holiday special Rudolph the Red-Nosed Reindeer will be available at more than 5,000 post offices nationwide as part of the U.S. Postal Service’s A Simpler Way to Holiday program.

For customers who opt to ship the Rudolph the Red-Nosed Reindeer DVDs with Priority Mail, they will save $2 off the price of the DVD.  The program will be promoted with in-store signage and Rudolph the Red-Nosed Reindeer-branded boxes.

“We are very excited to be working with the U.S. Postal Service,” said Christian Gordon, Vice President, Promotional Marketing, Classic Media.  “This partnership combines the most reliable shipping source with the most popular holiday TV special of all time.  Through this program, customers will have one more—and very convenient—way to share the magic of Rudolph the Red-Nosed Reindeer.”

Rudolph the Red-Nosed Reindeer is the longest-running holiday special of all time.  Since its television debut in 1964, millions of families across the country have watched The Original Christmas Classic together as part of their holiday traditions, making it a top-rated TV special every year.  The story of “the most famous reindeer of all,” also featuring Hermey the Elf, Yukon Cornelius and the Abominable Snowman, is based on the popular song of the same title by Johnny Marks and includes a world-renowned original musical score by Burl Ives.

About Classic MediaClassic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost, Where’s Waldo?, The Lone Ranger, Lassie, Postman Pat, and new global brands Tinga Tinga Tales and Guess with Jess. Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music.  Visit us at http://classicmedia.tv.

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Rick DeMott
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