Red Giant Software Acquires Digital Anarchy Plug-Ins

Red Giant Software, with products Magic Bullet, Knoll Light Factory, and Trapcode, has acquired the video plug-in portfolio of Digital Anarchy, a San Francisco-based plug-in developer.

Digital Anarchy is known for its high-quality creative software for broadcast designers and 2D animators. The acquisition will add six new products to Red Giant Software's roster, which will be repackaged under Red Giant Software's own product names.

These new products make Red Giant Software a one-stop shop for plug-ins, with over 30 plug-in packages for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, Motion, and Avid. Users can now turn to Red Giant to create a wide variety of effects, including particles, keying, color correction, lighting, cartoon effects, look creation, animated titles, and ultra-realistic water. Several of Digital Anarchy's former products will distributed free of charge, including PlasmaFX, Color Theory, and Microcosm Codec. These free products will be introduced later in 2008.

The six new tools include PlaneSpace (formerly 3D Assistant Lite/Pro), a 3D layer animation tool; Datamator (formerly Data Animator), which creates and animates charts and graphs in 3D space; Psunami (formerly Psunami Water), a photorealistic water and wave generator; ToonIt (formerly Toon It!), which creates cartoon-style art from video footage; and Knoll Light Factory Spark, a version of the popular lens flare generation tool especially for advanced Autodesk platforms.

Jim Tierney, president of Digital Anarchy, said, "As I looked to exit the video plug-in business to fully concentrate on our photography/Photoshop products, I approached Red Giant Software to help ease the transition for our users. Red Giant Software is recognized in the industry for taking care of its customers with a solid record for support and marketing. It was important to find Digital Anarchy's film/video users a good new home -- Red Giant Software fits that bill."

This asset sale will allow Digital Anarchy to focus on their other core market, Photoshop plug-ins for photographers and digital artists. Since 2004, the company has released tools that help professional and hobbyist photographers to uniquely create a fully digital portrait studio. The company has recently focused on software that provides custom graphic effects, and plans to release new innovative products by the beginning of Q4 2008. Digital Anarchy is also considering development for related host applications like Adobe Lightroom and Apple Aperture

Sean Safreed, owner of Red Giant Software, said, "This is an exciting milestone for our company. We entered the plug-in market nearly six years ago, and we are now are one of the largest providers of tools to production professionals. We are dedicated to providing innovative tools for broadcasters, film designers, and independent filmmakers, and Digital Anarchy's video toolset expands our palette. We look forward to providing Digital Anarchy film/video users and future customers with the best support and on-going updates to these new tools, and we're already working on updates and compatibility enhancements."

The sale of its video products will not affect Digital Anarchy's Photoshop customers. Digital Anarchy has retained its full Photoshop product line and will continue to provide the quality software and support that the company is known for. These Photoshop products are: Primate Chromakey, Backdrop Designer, Knoll Light Factory, and Texture Anarchy. All sales and support questions for Photoshop products should be directed towards Digital Anarchy at www.digitalanarchy.com.

For more Red Giant product information, visit: http://www.redgiantsoftware.com/featured-news/da-faq/.

Red Giant PlaneSpace (formerly 3D Assistant Lite/Pro) is available for $199Red Giant Datamator (formerly Data Animator) is available for $99Red Giant Psunami (formerly Psunami Water) is available for $199Red Giant Text Anarchy (formerly Text Anarchy, now includes Geomancy and Anarchy Toolbox) is available for $199Red Giant Toon It (formerly ToonIt!) is available for $399Knoll Light Factory Spark is available for $1,299

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