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Record Breaking Week For DVD Sales

On October 9, 2001 Universal Studios Home Video reported that their release of THE MUMMY RETURNS registered the biggest first week in the history of DVD with consumers purchasing over two million units of the initial shipments of 4.5 million DVDs. Consumers spent an estimated $90 million on purchase and rental of THE MUMMY RETURNS DVD and VHS, which went on sale October 2, 2001. These figures break the first week sales and rental record previously held by the film GLADIATOR. In the same week, Disney reported that the DVD release of SNOW WHITE AND THE SEVEN DWARFS (the first release in their Platinum Collection series) sold 1 million units on its first day alone. SNOW WHITE will only be available for sale until January 31, 2002.

Check out the October DVD round-up for more details on THE MUMMY RETURNS, SNOW WHITE and other hot special effects and animation home video releases:

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