Egmont Imagination has signed an exclusive worldwide direct marketing agreement with Readers Digest to distribute THE FAIRYTALER on video and DVD. Launched this week at MIPCOM Jr., THE FAIRYTALER is a 26 x half-hour animated series that newly illustrates Hans Christian Andersens classic tales, which include THE UGLY DUCKLING, THE EMPEROR'S NEW CLOTHES, THUMBELINA and THE LITTLE MERMAID. The series is a co-production between Magma Film, Egmont Imagination and fellow Danish companies A. Film and Danmarks Radio, as well as Germany's Super RTL. Under the terms of agreement, Readers Digest will have the exclusive direct marketing rights for video and DVD distribution of THE FAIRYTALER worldwide, and retail video rights in key international territories.