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RDF Kids To Get Animated

U.K.-based RDF Kids and Family will enlarge its offerings to include animation for the first time, reports C21 MEDIA.

The new strategy for the group's children's and family division is a significant departure from the original plan to concentrate on sitcoms, entertainment, preschool and drama. However, according to division head Nigel Pickard, the children's producer "can't really afford not to be in that market, so for the first time we're going to look at animation."

Pickard said he was hoping to pick up a couple of international properties and that any original animation would be outsourced to a studio for production. "We're not looking to build up a big catalogue. We want to be involved with unique projects and build and develop them from the ground up," he added.

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Jon Hofferman is a freelance writer and editor based in Los Angeles. He is also the creator of the Classical Composers Poster, an educational and decorative music timeline chart that makes a wonderful gift.
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