‘SpongeBob SquarePants’ is TV’s number-one animated program with kids; Nick sweeps preschool with top six series, led by ‘PAW Patrol.’
NEW YORK -- Nickelodeon closed 2Q14 as basic cable’s number-one network in total day with Kids 2-11 (2.6/834K) and total viewers (1.6M), marking the net’s third consecutive quarter at the top. Nick’s quarterly performance also led its closest competitor by double-digits among Kids 2-11(+13%) and total viewers (+15%).
SpongeBob SquarePants was the top animated series across all of TV with Kids 2-11 (4.0/1.3M) for the quarter. The series also ranked as basic cable’s top animated kids’ show with total viewers, averaging 2.6M P2+.
Nickelodeon is also first with Kids 2-5, sweeping the top six spots among preschool programming. PAW Patrol led the net’s hit lineup, averaging a 6.0/740K; Team Umizoomi ranked second, scoring a 5.7/708K; Wallykazam! placed third with a 5.6/692K rating; Peter Rabbit was fourth with a 5.5/680K average; Bubble Guppies comes in fifth with a 5.4/668K average; and Dora the Explorer rounded out the group in the sixth spot, averaging a 5.3/649K.
Additionally, Nick at Nite closed the quarter as the number-one basic cable net in total day with Women 18-49 (0.6/300K). Nickelodeon’s niche nets, TeenNick and Nicktoons both notched record quarterly performances and double-digit gains with their core demos: TeenNick scored double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and averaged 260K total viewers (+58%); Nicktoons averaged a 0.5/73K with Kids 6-11 (+25%), a 0.8/53K with Boys 6-11 (+33%) and drew 202K total viewers (+16%).
Jennifer Wolfe is Director of News & Content at Animation World Network.