Rainbow announces the appointment of a new agent, Screening Agency, for its hugely popular Winx Club property.
Winx Club is the hugely popular property developed by Rainbow that follows the adventures of a group of young fairies as they combine school life with battling against the forces of evil; the show mixes action/adventure with comedy and appeals to girls from 4 to 10 right up to tween/teen. In total, Winx Club boasts over 15m viewers each day through 115 broadcasters worldwide. Licensing has been equally successful, with over 500 licensees on board across a multitude of categories and more than 6000 products developed.
Comments Jape Kantola, CEO of Screening Agency, “It’s exciting to be working with such a creative and enthusiastic partner as Rainbow and such a fantastic brand as Winx Club in Scandinavia. Together we are going to achieve lots of positive results in the Nordic countries and bring the magic of Winx Club to as many fans as possible!”
Adds Rainbow Country Manager Antonella Ceraso. “We are delighted to be making this announcement. We always look to utilise the very best local licensing talent to maximise opportunities for our brands and Screening Agency’s knowledge and experience of the Nordic market is second to none.”
Jennifer Wolfe is Director of News & Content at Animation World Network.