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Rainbow Announces 'Winx Club' Licensing Deals

Rainbow has signed a host of new licensing agents for its leading brand Winx Club.

Rainbowhas signed a host of new licensing agents for its leading brand Winx Club, extending its number of licensees further across Europe and through the Far East and Middle Eastern markets.

New licensees include: CPLG for Germany and Benelux; RBW for Brunei, Malaysia, Singapore and Thailand; Tuesday (Bates Group) Indonesia; License2Brand in Greece and FWD Licensing in UAE, Bahrain, Qatar, Kuwait, Jordan, Lebanon,  Egypt,  Oman, Saudi-Arabia,  Tunisia and Morocco.

Bettina Koeckler, SVP and General Manager Global Consumer Products at Rainbow says: Winx Club continues to be an ever growing brand for us and with the imminent launch of season 5 it is an exciting time to be going global with new agents. We look forward to working with these local licensees to take Winx Club to even more consumers worldwide.

These deals join existing licensing agreements for Winx Club with France Television in France, Filma in Turkey, Zero A Oito in Portugal and CLM in South Africa.

Winx Club dolls are produced for the worldwide market by Witty Toys, part of the Rainbow Group, except in North America, Australia and New Zealand and UK where Jakks Pacific is the master toy licensee producing and distributing the dolls.

There have been more than 10 new doll collections planned for 2012, inspired by brand new season 5 of Winx Club which is currently in co-production with Nickelodeon. The dolls will represent key elements of girls play: fairy play; fashion play and hair play.

Highlighting Rainbow’s 360° approach to their brands, the toys will be linked to the TV show and digital media. Each doll will be linked to a code that will allow children to download special content related to their specific doll via the website.

Each collection, created by Witty Toys, will also come with a range of local marketing and advertising initiatives including TV promotions implemented by the distributor, ensuring maximum exposure for the brand in these new territories.

Winx Club

is a global hit for Rainbow. It continues to be one of the most popular TV shows worldwide and isalso a hit at retail worldwide. Aimed at 4-12 year olds, there are over 104 TV episodes and four TV movies on air in more than 130 countries. Season 5, a co-production with Nickelodeon is currently in production and it will launch globally this Fall 2012.

Winx Club has 365 licenses and billions worth of merchandising at retail worldwide across all categories and is proving to be a major 360° brand across digital, publishing, home entertainment and live events.

In Winx Club, Bloom is an ordinary girl who discovers she's actually a fairy with extraordinary powers! She learns to use her magical powers at the finest school in all the realms, the Alfea School for Fairies. Together, with her friends, they study hard in school, hang out at their favourite spots in Magix and go on lots of exciting adventures.

Source: Rainbow