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Rainbow Announces Rocking New ‘Winx Club’ App

Rainbow partners with Budge Studios to create Winx Club: Rocks the World, a brand new app based on the hit show Winx Club, now available for android and iOS.

Rainbow, the animation studio behind smash-hit girls property Winx Club - one of the world’s top TV shows for girls aged 4-12 - has announced that a new app featuring the brand has just hit digital shelves across the globe!

The new game - Winx Club: Rocks the World – is the work of leading publisher Budge Studios and lets fans join the Winx Club on their magical music tour across all the worlds of the Magic Dimension. Players can unlock cool rewards to make exciting tour posters featuring loads of different of backgrounds, stickers, and paint colours, all the while rocking out to cool Winx Club songs from the hit series!

Winx Club: Rocks the World, free to download with in app purchase, is available on iTunes, Google Play and Amazon and is already rocking up the app charts across the globe with over 1 million downloads! The app ranked as #1 Kids/iPad in app in 25 countries, including Russia and Turkey, #2 in Italy, and in the top 10 in 64 other countries, including Canada.

The new app will add to the huge buzz that surrounds a truly classic brand that in total, boasts over 15m viewers each day through 115 broadcasters worldwide. 

“This app uniquely combines a casual game with an exciting poster maker. Our goal was to create an interactive Winx Club experience that fans of all ages could enjoy!” says Michael Elman, Creative Director, Budge Studios.

Adds Cristiana Buzzelli VP, Contents (Publishing & Digital Business), Rainbow, “Budge Studios have done a fantastic job with Winx Club: Rocks the World. The combination of art, music and magical gameplay is proving a huge hit with fans and the app’s impressive chart performance shows just how popular Winx Club digital content is with kids across the world.”

Source: Rainbow

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