Rainbow announces season six of Winx Club as well as licensing initiatives to bring the series to a global audience.
London, UK --
Rainbow announced plans for series six of Winx Club, one of the world’s top TV shows for girls aged 4-12, along with new licensing initiatives for the Winx Club brand, which is amongst the biggest girls’ properties on the global market.
Coming to screens across the world in 2014 and following on from the huge success of series five, the new 26-episode series is a co-production with Nickelodeon and mixes sumptuous 2D and 3D animation. The brand new episodes will treat fans of the six members of Winx Club — ordinary girls who are also fairies with amazing powers — to a whole new level of fairy adventure. New outfits, new worlds, new dimensions, new fairy transformations and new characters, as well as the return of the popular Pixies, will be eagerly awaited by young fans of Stella, Flora, Musa, Tecna, Aisha and their leader Bloom.
With even more series already in the planning stage, and another movie set for launch in 2014, Rainbow has announced that it will take the popular Winx Club combination of music, magic, fashion, fun and adventure beyond its already powerful presence in the markets of Europe and America to a worldwide audience within the next two years.
Key licensing initiatives that will drive growth in 2013 and beyond include a strong country-by-country marketing plan, focusing on retail activities and consumer events and supported by a fast-growing network of national agents. Rainbow also plans a digital strategy that includes Winx Club Android and iOS apps as well as the international launch of the first Winx multiplayer game. There will also be a strengthened positioning of Winx Club as a fashion brand in line with the trendsetting status of the property, whilst 2014 will see celebrations for the Winx Club 10th Anniversary taking throughout the year, with new dedicated style guides, new limited edition products and new retail consumer events; and — of course — the worldwide launch of series six.
As a top three girls’ licensed property globally and the number one fashion brand for kids, the licensing opportunities for Winx Club already extend into toys, food, publishing, apparel and digital output. As well as the hit TV show, this is supported by an international fan page on Facebook and a website in 10 different languages, underlining the universal appeal of the property.
Maurizio Distefano, EVP and General Manager Global Consumer Products, Rainbow, says: “The continuing success of Winx Club after nearly a decade confirms its status as both an evergreen property and one that is able to evolve to meet changing consumer tastes without losing the core values that have made it such a hit. This year and 2014 will bring strong growth and further extend the reach of this amazing property.”
Jennifer Wolfe is Director of News & Content at Animation World Network.