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Rainbow Announces New Agents

Rainbow appoints new licensing agents to its global network for top brands including Winx Club, PopPixie, and Huntik: Secrets & Seekers.

London, UK -- Rainbow has added a number of leading licensing agents to its global network.

As the largest animation studio in Europe, Rainbow is an internationally renowned TV and movie producer that develops and distributes television series and films for kids and families. The huge global popularity of Rainbow brands has translated into widespread licensing success across a multitude of categories - such as toys, videogames, publishing, apparel and food - across territories throughout the world and through market leading licensees in each category.

Properties include Winx Club – the leading global brand in the girl’s category that follows a group of young students who are also magical fairies with amazing powers and is one of the world’s top TV shows for girls aged 4-12; PopPixie is the surreal comedy adventure set in Pixieville - a quirky and eccentric place where all manner of magical animals live happily together -  and has a loyal following of kids across the globe; the hit boys’ action-adventure series Huntik: Secrets & Seekers combines history and culture with modern characters as it transports its audience across the globe to explore epic locations; Mia and me is the top rated show that chronicles the adventures of 12-year old Mia in the magical land of Centopia, whilst GON is a brand new series produced by Daewon Media and distributed exclusively across Europe by Rainbow that follows the adventures of a little dinosaur who survives the extinction of the rest of his kind.

Rainbow’s continued global expansion and the licensing community’s huge interest in these brands have led to the appointment of a host of new agents to promote the properties and deal with enquiries at a local level. The brand new additions to the Rainbow team are B-Rights (Mia and me, PopPixie and Huntik) in Greece, Planeta Junior (Winx, Mia and me, PopPixie and Huntik)  in Spain, PopCorn (Mia and me) in Portugal, ELC in Eastern Europe and the Ukraine (Winx, PopPixie and Huntik), Viz International in Malaysia and Singapore (Winx, Mia and me, PopPixie and Huntik), Bates Group in Indonesia, the Philippines and Thailand (Winx, Mia and me, PopPixie and Huntik) and Unite Licensing in Taiwan (Winx, Mia and me, PopPixie and Huntik), whilst Wild Pumpkin and Exim will represent PopPixie, Huntik and Mia and me in Australia and Latin America respectively. 

This adds to Rainbow’s network of trusted agents that already includes Filma in Turkey, License2Brand (Winx) in Greece, ZeroAoito (Winx, PopPixie, Huntik) in Portugal, CPLG in Germany and Benelux, Yooka in Israel, Forward to Licensing in the Middle East, and CLM Character Licensing and Marketing (Winx) in South Africa. 

In addition, Rainbow’s relationship with Nickelodeon sees it handling Winx Club across the UK, US, Canada, Australia and Latin America – a partnership that has contributed to the strengthening of Winx Club in key overseas markets. 

Winx Club’s position as a worldwide brand with total global coverage will be further strengthened in the near future as more agents are set to be appointed. As part of this process Rainbow will be significantly strengthening the property’s position across Asia.

“We are delighted to be making this announcement as we have added a host of very well-respected names to our global network of experienced and knowledgeable agents. This enables us to utilise the very best local licensing knowledge to maximise opportunities for our brands in key territories across the world,” says Maurizio Distefano, EVP and General Manager Global Consumer Products, Rainbow. 

Source: Rainbow

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.