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Rainbow Announces Major Deal With CTC

Rainbow is pleased to announce a major deal with Russian broadcaster CTC for its iconic brand Winx Club and icon-in-waiting PopPixie.

Press Release from Rainbow

(Cannes, France, April 4, 2011) - (Virtual Press Office) - Rainbow is pleased to announce a major deal with Russian broadcaster CTC for its iconic brand Winx Club and icon-in-waiting PopPixie. The deal is a direct result of the Winx’ extraordinary, long term ratings success and its solid position as the No.1 girls property in Russia - and will establish the shows on CTC’s programming grid for years to come.

The deal includes four brand new Winx Club TV movies as well as upcoming Series Five (26 x 24), both co-productions with Nickelodeon. CTC already holds the rights to Winx Club Series 1-4 which have had literally unparalleled success in Russia, both in terms of TV ratings and brand awareness: Winx Club has consistently been one the top five highest rating shows on air in Russia since its launch in 2008, regularly achieving audience shares of around 60%, even on reruns (Eurodata TV). On the licensing front, Winx Club is far and away the most successful girls brand in the territory: it just received the prestigious 2011 Golden Bear Award for Best Licensed Property because of the outstanding quality of its licensing presence and revenue results, even surpassing the likes of Bakugan and Ben 10.

CTC will air the brand new Winx Club TV movies this fall 2011 followed by a rerun of series 3 and 4. They will then will air Winx Club 3D Magical Adventure in January 2012 (during the Christmas holiday) followed by a rerun of series 1-4 in the lead up to the much awaited broadcast of Series Five in fall 2012.

CTC also purchased PopPixie (52 x 13), Rainbow’s latest animated comedy series, which had an extremely positive debut across Europe last year, reaching peak ratings of up to 58% amongst 4-6 year olds. The leading Russian broadcaster will launch PopPixie in Fall 2011, and expects to replicate the success of Winx Club, as well as PopPixie’s results throughout Europe. ”As you know we treasure our long years partnership and we'll be happy to put your new animated series on air,” stated a spokesperson for the channel.

More about Winx ClubWinx Club is the number one girl’s property in Europe and will soon carry its particular fashion of success to the US and UK markets, thanks to a long term and broad ranging deal with Nickelodeon. Four brand new one hour TV movies will air on Nick worldwide this summer, followed by series 3,4 and 5 in 2012 and 2013. Nick is co-producing seasons five and six, guaranteeing long term TV exposure of the brand to support its licensing platform.

More about PopPixiePopPixie is an animated comedy for 4-10 year olds which takes place in Pixieville, a fantastical dimension where gnomes and magical animals live happily together with endlessly entertaining Pixies. But the peace and tranquility are often upset by rabble-rousing Elves, naughty kids always on the lookout for a little trouble and harmless fun. Magic, adventure and humor abound with these unforgettable characters, first introduced in 2007 in the super-popular Winx Club series two. TV ratings soon went through the roof and the colourful Pixies achieved immediate fame and impressive licensing results, prompting Rainbow to give the charming characters their very own TV show.

About RainbowFounded in 1995, Rainbow is a content company which develops animated and multimedia properties. Today it is one of the largest and most internationally renowned animation studios in the world. It is the only production company in Italy able to complete all stages of animation internally, including 3D animation. It currently has over 400 full-time employees, as well as a network of animation freelancers and professionals who work with the company on a regular basis. The companies within the Rainbow group holding include: Head office, Loreto, Rainbow, Rainbow CGI in Rome (film production, special effects and 3D animation); Rainbow Entertainment in Rome (fiction and live action); Rainbow Media in Singapore (videogames, internet, and on-line games); Rainbow creates and distributes original properties Winx Club, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, and Maya Fox. For more information visit http://www.rbw.it.

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Rick DeMott
Animation World Network
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