BabyFirstTV, America's only 24/7 commercial-free channel offering quality, innovative child development programming specifically for infants, babies, toddlers and their parents, has appointed Jeffrey Quinn as svp, of marketing. Based in the Los Angeles headquarters of BabyFirstTV, Quinn will direct the channel's industry and consumer marketing, advertising and promotional operations.
Quinn was vp, sales & licensing The Brainy Baby Co. (Atlanta) responsible for domestic and international sales, product licensing, content licensing, acquisitions, broadcast and promotions. Quinn played a pivotal role in securing prestigious licensees for Brainy Baby across a number of consumer products categories, and led the development of more than 50 licensed products. He also created the company's international network of distributors that sold Brainy Baby products into more than 50 countries on six continents, as well as the company's network of cable providers that broadcast Brainy Baby content into 118 countries, including every major U.S. market.
"We are delighted to announce Jeffrey Quinn's appointment as head of BabyFirstTV's marketing operations," said BabyFirstTV evp Sharon Rechter, who he reports to. "Jeffrey brings to his new position an extensive career in industry and consumer marketing with a particular focus on building entertainment brands aimed at our channel's audiences. We look forward to benefiting from his unique expertise and experience as BabyFirstTV continues its impressive growth throughout the U.S. market."
Working closely with an extensive network of renowned authorities in every area of early childhood psychology and education, BabyFirstTV (www.BabyFirstTV.com) launched in May 2006 as a trusted developmental tool for parents nationally and internationally. BabyFirstTV's commitment to creating a commercial-free, nurturing and interactive environment is reflected by the channel's pioneering parental subtitles and color-coded programming system. Backed by Regency Enterprises (Fox Ent./News Corp. and Arnon Milchan), Kardan NV (a public company on the Euronext Stock Exchange focusing on communications, real estate and finance), and Bellco Capital (a privately-owned holding company), BabyFirstTV is available in the U.S. via DirecTV and Dish Network, as well as Comcast, Charter and AT&T cable systems. The channel is also expanding internationally through partnerships with top global broadcast, cable and satellite partners worldwide.
