Pencil Test Studios, Inc. has completed three animated advertisements for Public Storage.
Press Release from Pencil Test Studios, Inc.
LAKE FOREST, CA -- November 1st, 2011 — Pencil Test Studios, Inc. has completed three animated advertisements for Public Storage. Working with The Phelps Group integrated marketing communications (IMC) agency, the commercials mark Pencil Test Studios first animated contribution to Public Storage’s already fun and quirky ad campaign.
Created in a “marker on cardboard” style, the commercials follow “Stickman” as he journeys though a series of helpful storage tips and information: from navigating the PublicStorage.com web site, to showing the best ways to pack your stuff.
“Each commercial was designed to be both informative, and entertaining,” said Mike Dietz, co-founder of Pencil Test Studios. “The Phelps Group was great to work with and they were all really receptive to the funny ideas we came up with.”
While working on a tight schedule, Pencil Test Studios completed the three 90 second spots in about 8 weeks. “The challenge was to quickly create visuals that were amusing. We really had a lot of fun with the characters, and each animator brought a lot of personality to ‘Stickman,’” said Pencil Test Studios co-CEO, Ed Schofield.
The commercials can currently be seen at http://www.publicstorage.com/self-storage-starting.aspx or on the Public Storage channel on YouTube.
About Pencil Test Studios, Inc.Founded by creative partners Mike Dietz and Ed Schofield, Pencil Test Studios is one of the premier animation studios located in Orange County, CA. Specializing in production services and content creation for television, games, film, and mobile devices, the studio offers a wide variety of 2D, 3D, stop motion and mixed media animation styles. The studio has worked with high profile clients such as Disney, Pixar, Nickelodeon, and McDonalds, producing commercials and content for television. The studio has also collaborated on numerous successful videogame franchises, providing extensive experience and familiarity working within game production pipelines.
About The Phelps GroupBased in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work.” Due to its organizational model, the company is recognized for its ability to truly integrate marketing strategies, public relations, on- and off-line advertising, promotions and Hispanic communications. Its clients, most of which are leaders in their industries, include Panasonic, City of Hope, Dunn-Edwards Paints, Tahiti Tourisme, Luxury Link Travel Group, zpizza, Panera Bread, Monrovia Nursery, Public Storage and Whole Foods Market.
About Public StoragePublic Storage, a member of the S&P 500, The Forbes Global 2000 and FT Global 500, is a fully integrated, self-administered and self-managed real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company's headquarters are located in Glendale, California. At June 30, 2011, the Company had interests in 2,054 self-storage facilities located in 38 states with approximately 130 million net rentable square feet in the United States and 189 storage facilities located in seven Western European nations with approximately ten million net rentable square feet operated under the "Shurgard" brand. The Company also owns a 41% common equity interest in PS Business Parks, Inc. (NYSE:PSB) which owned and operated approximately 21.9 million rentable square feet of commercial space, primarily flex, multi-tenant office and industrial space, at June 30, 2011.
Additional information on Pencil Test Studios can be found at www.pencilteststudios.com.