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Psyop Goes into Overdrive for Xbox

Psyop teams with Microsoft to create an action-packed trailer for Insomniac Games’ Sunset Overdrive for Xbox.


A catastrophic event has left your city overrun by mutants, but while most perish or transform, you flourish. It turns out your calling isn’t picking up trash or serving food, it’s mutant destruction. Welcome to Sunset Overdrive.

This action-packed trailer, created by Psyop and Microsoft for Insomniac Games and XBox, is a constantly changing, open-world shooter ready for a fight. Viewers get to spend a day in the life of a zombie slayer and are shown a glimpse of the game’s outlandish weapons and unpredictable environments.

“The goal was to create an energetic and irreverent trailer that would showcase the unique attitude, gameplay, and design of a kickass next-gen title,” commented Psyop Creative Director, David Chontos.

The camera follows a cavalier avatar as he zips through downtown and takes on the zombie uprising. Bright, saturated colors and rich details - like the comic book-style text and cheeky graphic overlays - mimic gameplay and accentuate the relentless action, gore and animation throughout of the spot.

“It’s been fantastic to have partners who enthusiastically support a super stylized aesthetic, humor and rockinf--kingroll attitude,” commented Ted Price, CEO and President of Insomniac Games.

The Sunset Overdrive trailer previewed for the first time at E3 in Los Angeles and will be available exclusively on Xbox One gaming consoles.

Source: Psyop

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.