Psyop and New Zealand agency Clemenger BBDO create an extraordinary parallel universe in this latest spot for Fly Buys.
Psyop and New Zealand agency Clemenger BBDO create an extraordinary parallel universe in their latest work for Fly Buys “Something A Little Bit Good.”
The spot takes place between two worlds — a mundane grocery store and an enchanted animal kingdom. Every time a Fly Buys points card is swiped at the checkout counter, the scenery transitions from the drab market setting to a fantasy jungle populated by whimsical, photoreal animals.
Psyop shot the live action in New Zealand and directed the 3D animation throughout the spot, making sure each animal has its own personality while building a world that’s tangible to viewers. MPC was brought in early on to help with the CG creatures, general visual effects needs and color grading.
Jennifer Wolfe is Director of News & Content at Animation World Network.