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PS3 Unveiled at Star-Studded Event in Beverly Hills

Sony Computer Ent. America was joined last night (Nov. 8, 2006) by Chris Rock, Lindsay Lohan and other stars to celebrate the debut of the PlayStation 3 (PS3) system, which will release in stores on Nov. 17. The exclusive event in Beverly Hills showcased the PS3's cutting edge gaming experience and an array of cross-media activities in a unique, interactive world where guests were invited to play beyond with innovative installations demonstrating the capabilities of the next-generation system.

At the invite-only event, David Arquette and Nick Cannon witnessed a new era of gaming, playing PS3 launch titles, such as RESISTANCE: FALL OF MAN, GENJI: DAYS OF THE BLADE and NBA 07, demonstrating a high- definition gaming experience made possible by PS3 with its Cell Broadband Engine, RSX graphics processor and high capacity format of Blu-ray Disc (BD). James Franco and Jamie-Lynn Sigler got the chance to view Sony Pictures TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY in pristine picture quality on BD. Christina Milian and Nicky Hilton saw how PS3 goes beyond gaming with its ability to browse the Internet, rip music, store and display photos and upload digital videos. To help celebrate the future of entertainment, hip-hop star Diddy gave a special performance to a crowd filled with stars, such as Paris Hilton and Nicole Richie.

PS3 also comes standard with internal hard disk drive (HDD), HDMI output standard, SIXAXIS wireless and network capability. SCEA offers a 20GB HDD PS3 system for $499 and a 60GB HDD unit for $599, which includes built-in Wi-Fi connectivity (60GB HDD model only). More than 20 first- and third-party titles will be available during the launch window.

Sony Computer Ent. America Inc. (www. scea.sony.com) continues to redefine the entertainment lifestyle with its PlayStation and PS one game console, the PlayStation 2 computer entertainment system, the PSP (PlayStation Portable) system and the upcoming PS3. Based in Foster City, California, Sony Computer Ent. America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Ent. Inc.

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