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Production I.G Animates New Music Video for French Diva Mylene Farmer

Production I.G and Geneon Ent. (USA) Inc. announces the signing of a creative partnership between the two companies in the creation, development and production of an animated music video for French music diva Mylene Farmer.

This joint venture will result in the completion of Farmer's latest music video, PEUT-ETRE TOI, which will be entirely animated. The animation staff includes top creators from the team that made INNOCENCE, such as director Kusumi Naoko (METROPOLIS), character designer/animation director Kazuchika Kise (OTOGI ZOSHI) and background artist Shuichi Hirata (XXXHOLIC - A MIDSUMMER NIGHT'S DREAM).

"This joint collaboration between Geneon and world-famous powerhouse animation studio Production I.G will allow both companies to maximize our creative strengths and resources, while opening the doorway to producing more high-quality projects in the future," said Eiji Orii, president/ceo, Geneon Ent.

Since her debut in 1984, Farmer's records have cumulatively sold in the millions, making her France's most commercially successful female music artist, including a footnote mention in the GUINNESS BOOK OF WORLD RECORDS for having the top-selling music single ("Desenchantee") of all time. In 2005, she was awarded Best Francophone Female Singer of the past 20 years. Originally from Montreal, Quebec, but raised in France, Farmer has built an extensive discography of albums, as well as highly artistic and visually intoxicating music videos, garnering fans throughout the globe. PEUT-ETRE TOI is the fifth video clip from the 2005 double-platinum album AVANT QUE L'OMBRE...

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Rick DeMott
Animation World Network
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