Online users can customize their own stationery goods with Disney characters via Disney Magic Artist online (www.disney.com/magicartist), recently launched by Disney Online, part of the Walt Disney Internet Group. The new site, powered by HP, allows visitors to design and print their own coloring pages, greeting cards, calendars, play sets and personalized pages for scrapbooks and photo albums. "Printables have always ranked among our most popular online attractions," said Ken Goldstein, evp/gm for Disney Online. "We see this as a unique way for kids and parents to interact while creating something truly memorable. Bringing together all of our creativity tools in an integrated experience is something we have wanted to do for a long time."
Featured characters at Disney Magic Artist Online include classic characters, Pooh, a princess collection, Beauty and the Beast, Lion King and Aladdin. Throughout the site, guests receive exclusive tips and tricks for printing from the experts at HP. Mike Weir, worldwide consumer marketing vp, HP imaging and printing group, added, "Our broad technology capabilities, from powerful HP ProLiant servers on the back-end to leading printing products, allow us to offer new and unique experiences for consumers to enjoy." Disney Online created www.Disney.com and also produces FamilyFun.com, an online family resource for ideas, practical advice and fun stuff to do, and Movies.com, a leading site that provides a broad array of reviews and information about movies.
