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Prism & Nickelodeon Roll Out The Bin Weevils

Prism Ent. and Nickelodeon U.K., are rolling out their online kids environment the BIN WEEVILS into new territories in a far-reaching agreement with pan-European kids network, Nickelodeon Europe. From early 2005, children visiting the Websites of Nickelodeon channels in Sweden, Italy and Spain will all be able to join in the comedy-driven animated characters. To date, 281,632 children have registered as BIN WEEVILS at and in November 2004 alone the site received 2,671,516 hits.

The complex world of the BIN WEEVILS a 50/50 joint venture between Prism and Nickelodeon U.K. features trillions of tiny weevils living in a bin who argue constantly with each other. Funny and anarchic, each rubbish-loving microscopic Bin Weevil is named and distinguished by its singular character trait.

The Bin Weevils online environment will sit within each Nickelodeon channel site, allowing kids to design and customize their own Weevil character and then journey around The Bin chatting to other Weevils and playing games such as FLEM DARTS and GONG OLYMPICS.

In addition, the European environment will feature a BIN WEEVIL Word Generator allowing kids from different cultures to converse online using a pre-selected dictionary of common words. The word generator will translate what each child is saying from their language to the language of their choice, allowing them to talk to their British, Swedish, Italian and Spanish contemporaries.

Myke Crosby, joint md at Prism Ent. says, This is a really exiting project as it is the first time kids across Europe will be able to converse with each other online. The BIN WEEVILS have been such a hit in the U.K. and we are confident that they will be just as popular with kids in Sweden, Italy and Spain. The BIN WEEVILS are fun, silly and anarchic, just like kids everywhere.

Joe Godwin, vp, interactive director at Nickelodeon U.K. adds, BIN WEEVILS is classic Nickelodeon content kid focused, fun, daft and truly interactive. The roll-out across Europe will probably do more to foster European harmony, and improve kids' language skills than 100 years of the Entente Cordiale.

Prism Ent. is a leading media entertainment and rights owning content company targeting both childrens and youth audiences. Established in 2000 by Amelia Johnson, Myke Crosby and Rod Henwood, the company creates, produces and acquires childrens entertainment content across television, interactive and Internet.

Nickelodeon Europe is the European broadcast division of global kids' multimedia entertainment brand Nickelodeon. Nickelodeon Europe broadcasts in 13 languages to 63 million households in 76 territories in Europe, CIS and Africa, via a combination of cable, satellite, terrestrial and digital TV platforms. Targeted at kids between 4-14, Nickelodeon Europe encompasses 10 localized Nickelodeon television channels broadcasting 28 hours or more per week (Belgium, CIS, European, Cyprus, Holland, Hungary, Israel, Italy, Nordic and Spain) and six further Nickelodeon-branded kids' programming blocks on third party broadcasters in Africa, Belgium, CIS, France, Greece and Turkey. Nickelodeon Europe is a wholly-owned division of MTV Networks Europe. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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Rick DeMott
Animation World Network
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