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Prime Focus World’s Namit Malhotra Joins 3D Society Board of Governors

Prime Focus World Chairman & CEO Namit Malhotra is nominated to the International 3D and Advanced Imaging Society's 2014 Board of Governors.

Los Angeles -- Prime Focus founder Namit Malhotra, Chairman & CEO of Prime Focus World, has been nominated to the prestigious 2014-15 Board of Governors of the International 3D and Advanced Imaging Society. 38-year old Malhotra is the first Indian ever to join the board of the global Society. Prime Focus World won the Society’s annual Creative Arts award in “Theatrical Motion Picture -- Outstanding 2D to 3D conversion” category for its spectacular work on Gravity in late January.

Mike DeValue, Director of Advanced Technology at The Walt Disney Studios, and Tom Cosgrove, President and CEO of 3net and 3net Studios will serve as co-chairs. Kappei Morishita, Vice President and General Manager at Panasonic Hollywood Labs (PHL), will serve as the Society's vice chairman.

“It is a great honor to be part of the Society’s board and be collaborating with the brightest minds in the industry comprising of content creators, creative service providers, technology companies and delivery platforms,” Malhotra said. “Post the unprecedented success of Gravity, 3D has regained its rightful position under the sun, and audiences and filmmakers alike are looking at 3D in a whole new way as an enabler of compelling story telling. I look forward to interesting times.”

Also nominated as governors were Grant Anderson of Creative Monster Productions, Paul Becker of Gener8, cinematographer Matt Blute, Chuck Comisky of Chromium Labs 3D, Doug Davis of BitSpeed, William Foote of Samsung Electronics, Ron Geller of Dolby Labs, Thierry Henkinet of Volfoni, Matt Liszt of MasterImage 3D, Ingo Nadler of 3doo, Barry Sandrew of Legend 3D, Steve Schklair of 3ality Technica, William Sherak of StereoD, Lisa Truitt of National Geographic Cinema Ventures, Corey Turner of Paramount Pictures (News - Alert), Mark Turner of Dolby Labs, and Bob Whitehill of Pixar.

“3D movies and premium content formats continue to be a strong part of the entertainment industry's business plan. In 2013 alone, 16 of the top 20 highest grossing worldwide box office movies were 3D feature films. And over the last 5 years, 11 3D movies have been honored with a remarkable 30 Academy Awards,” Society President Jim Chabin said in a statement. “With professional members in the US, China, Japan, Canada, the UK, and the EU, the Society is truly at the intersection where movies, television, games, and media will build their futures as premium consumer experiences. Our board brings together the world's best experts on the media of tomorrow. They help insure that we will maximize the return on all of our investments in content and digital technology."

The International 3D & Advanced Imaging Society was founded by leading creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of 3D and 4K excellence. The organization hosts professional education seminars and awards throughout the world.

Source: Prime Focus World

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.

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