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Prime Focus Technologies Hires Michael Schunk

Press Release from Prime Focus Technologies

May 26, 2009 -- Prime Focus Technologies (PFT), a subsidiary of Prime Focus Group, announced the appointment of Michael Schunk as VP, business development, digital asset management. Schunk will be based out of Prime Focus' North American headquarters in Hollywood, CA, and will report to North American CEO Larry Birstock and PFT President and CEO Ramki Sankaranarayanan. Schunk's role will be focused on developing sales strategy for Digital Asset Management services globally, and driving sales throughout North America.

"We are delighted to have Michael on board to spearhead the company's initiatives in the digital asset management space," commented Ramki Sankaranarayanan, president and CEO, Prime Focus Technologies. "Michael has a thorough understanding of digital media workflows and a proven track record for growing companies."

Schunk joins PFT from The Continuous Image Company, where he provided consultation on broadcast distribution and asset management to companies such as Prima Royale, Beam.TV and Ascent Media Networks Division. Prior to that, from 1994-2007, Schunk served as a managing director within Ascent Media Group's Creative Services Division and as VP of strategic planning & business development for Ascent's FilmCore Distribution, leading the company in developing Web, DAM and new media solutions for companies such as Sony Pictures, Saatchi & Saatchi and Wieden + Kennedy, as well as major brands including Taco Bell and Nike. A veteran of the postproduction industry, Schunk began his career as an international wildlife and documentary filmmaker.

"Prime Focus Technologies is the right size to nimbly tackle complex global distribution problems in broadcast and film," Schunk remarked. "It's the neural network for managing all this incredible postproduction talent and creativity with a legacy of being at the forefront of post technology. I look forward to merging my passion for technology and the creative process to further cement PFT's reputation as a prominent player in the global DAM space."

Prime Focus Technologies provides digital content solutions to media and entertainment enterprises, and anyone who owns audio/visual content. The PFT service provides a combination of technology infrastructure and ancillary services, but also enhances collaboration, productivity and asset utilization. Additional benefits include new and increased monetization opportunities and valuable time and cost savings.

PFT counts amongst its clients some of the largest content owners and media enterprises in the world including EMI, MTV, BBC, BCCI, Yorkshire Film Archive, British Movietone, PMG, Doordarshan, Warner and adidas.