Prime Focus Software Seeking Beta Testers for Deadline 4.0

Prime Focus Software, the R&D arm of Prime Focus VFX, is actively recruiting visual effects facilities to participate in the Beta Testing program for Deadline 4.0.

Press Release from Prime Focus Software

Winnipeg, Manitoba, Canada (Nov. 2, 2009) - Prime Focus Software, the R&D arm of Prime Focus VFX, is actively recruiting visual effects facilities to participate in the Beta Testing program for Deadline 4.0. The soon-to-be-released version of the company's hassle-free administration and rendering toolkit for Windows, Linux and Mac OSX-based render farms features a host of new upgrades, which beta testers will have the opportunity to experience first-hand.

Deadline provides render farms of all sizes a world of flexibility and a wide-range of management options. The latest version, Deadline 4.0, is

scheduled for a late November release and will feature improved scalability and stability, an improved Mac OSX experience, and new software support for Autodesk Maya 2010, Autodesk Softimage 2010, Avid MetaFuze, and ffmpeg. Deadline 4.0 will also include customizable themes for the user interface

and will be compatible with Prime Focus Software's upcoming Deadline iPhone application, which will be available soon after the release of Deadline 4.0.

About Prime Focus Software

Prime Focus Software is a division of Prime Focus, a global visual entertainment services group providing creative and technical services to the film, broadcast, commercials, gaming, internet and media industries. Prime Focus Software, formerly known as Frantic Films Software, has a reputation for creating innovative custom-built R&D solutions and quality software products, including its popular Deadline Render Farm Management System, the Awake stereoscopic plug-ins for eyeon Fusion, and its high volume particle renderer Krakatoa. Prime Focus Software pushes the envelope of conventional thought and applies real science to create tools and technology that truly open a whole new world of possibilities for VFX professionals. For more information, visit www.primefocusworld.com.

About Prime Focus

Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries. The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its

'worldsourcing' business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol - PRIMEFOCUS). Prime Focus also

owns and operates Prime Focus London plc (Symbol - PFO), which is publicly traded in the LSE's AIM market. For more information, please visit www.primefocusworld.com.