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Prime Focus Software Releases Deadline 4.0

Prime Focus Software, the R&D and software development arm of Prime Focus, today announced the release of Deadline 4.0, the company's easy-to-use administration and rendering toolkit for Windows, Linux and Mac OSX-based render farms.

Press Release from Prime Focus Software

Winnipeg, Manitoba, Canada (January 27, 2010) - Prime Focus Software, the R&D and software development arm of Prime Focus, today announced the release of Deadline 4.0, the company's easy-to-use administration and rendering toolkit for Windows, Linux and Mac OSX-based render farms. This new version includes improved Mac OSX support, enhanced scalability and stability, in addition to an abundance of key new features.

The release of Deadline 4.0 follows many months of intensive beta testing. Commented beta tester and longtime Deadline user Mike Owen, senior technical director, Burrows Nvisage, "Even during the early stages of the beta program, it was obvious Deadline 4.0 was going to be an extremely feature-rich release. The new slave throttling and network load reduction features are brilliant at handling larger data files and keep Deadline highly responsive to users at all times. The development of Deadline continues to remain highly inventive with lots of new functionality whilst remaining stable and reliable under fire in production."

"Most notable in this release is the number of subtle enhancements that have been made, to not just the main applications, but also all the underlying software-specific scripts," continued Owen. "Multi-threaded remote command execution and status feedback is fantastic for keeping control and ensuring consistency of our software load and configuration on all our slaves, and the new Pulse web service opens up a world of new possibilities for communicating information to other systems in our pipeline.  I can't wait to get my hands on the forthcoming iPhone app!"

Commented first-time Deadline customer Matt Griffith, lead compositor at Mechnology Visual Effects, "Deadline 4.0 was one of the easiest programs to install and configure for Mac OSX. As a first-time customer, I've been very impressed with the software's intuitive interface and slick performance. Deadline 4.0 is an incredibly solid release."

New Features in Deadline 4.0 includes: 

* Improved Mac OSX support: ffmpeg, Fusion 6, Generation, Maxwell 2, Maxwell for Maya, Maya 2010, MetaFuze, Modo 401, POV-Ray, Softimage 2010, Toxik 2010, Vue 8 and Nuke 6

* Enhanced scalability and stability 

* Customizable themes for the user interface

* Compatibility with Prime Focus Software's upcoming Deadline iPhone application 

Deadline 4.0 Pricing and Availability:

Deadline 4.0 is now available through Prime Focus Software.

About Prime Focus Software

Prime Focus Software is a division of Prime Focus, a global visual entertainment services group providing creative and technical services to the film, broadcast, commercials, gaming, internet and media industries. Prime Focus Software, formerly known as Frantic Films Software, has a reputation for creating innovative custom-built R&D solutions and quality software products, including its popular Deadline Render Farm Management System, the Awake stereoscopic plug-ins for eyeon Fusion, and its high-performance volumetric particle renderer Krakatoa. Prime Focus Software pushes the envelope of conventional thought and applies real science to create tools and technology that truly open a whole new world of possibilities for VFX professionals. For more information, visit www.primefocusworld.com.

About Prime Focus 

Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its 'worldsourcing' business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol - PRIMEFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol - PFO), which is publicly traded in the LSE's AIM market. For more information, please visit www.primefocusworld.com.

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