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Priceline.com Negotiates with Seth MacFarlane's Cavalcade

Priceline.com is partnering with SETH MACFARLANE'S CAVALCADE OF CARTOON COMEDY to exclusively debut the newest collection of CAVALCADE digital shorts featuring new animated characters from FAMILY GUY creator Seth MacFarlane. In the campaign, William Shatner's famous alter ego, "The Priceline Negotiator," is featured in animated intros of the new shorts, which can be seen on www.youtube.com/sethcomedy as well as through targeted sites on the web via Tremor Media's video network.

For this program, priceline.com enlisted the services of Tremor Media, an online video network that delivers video content to publisher sites comprising more than 135 million unique visitors per month, to complement the syndicated strategy that includes the CAVALCADE YouTube channel.

SETH MACFARLANE'S CAVALCADE OF CARTOON COMEDY is the first independent creative effort for Seth MacFarlane, the Emmy Award-winning creator of FAMILY GUY and AMERICAN DAD! The CAVALCADE shorts, each approximately one to two minutes in length, are composed of all new characters, scripts, and original content, and employ MacFarlane's hand-drawn animation and a team of writers, actors, animators and producers.

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