Rock Paper Scissors’ Adam Pertofsky cuts the “Got Milk” spot for ad agency Deutsch featuring Dwayne “The Rock” Johnson using Adobe Premiere Pro.
For the first time, the "Got Milk?" campaign is coming to the Super Bowl -- with some muscle from WWE champion Dwayne “The Rock” Johnson.
Adam Pertofsky, award-winning editor and partner at Rock Paper Scissors, recently cut the “Got Milk” spot for ad agency Deutsch using Adobe Premiere Pro. Pertofsky says switching to Premiere Pro allowed him to deliver a high quality national spot under tight timelines thanks to Premiere Pro’s editing finesse, high performance, and seamless integration with After Effects and Photoshop.
Greg Dinoto, chief creative officer of ad agency Deutsch, said, "We don't think of it as a 30-second TV spot. It's a small film. And in this case it's a big small film. We've got one of the biggest stars out there, we've got one of the most iconic brands in the world and we've got the Super Bowl."
Check out the extended version of the spot, below:
Source: Adobe Systems, Inc.
Jennifer Wolfe is Director of News & Content at Animation World Network.