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POW! & Vidiator Team on Mobile Media

Stan Lees POW! (Purveyors of Wonder) Entertainment and Vidiator Technology (U.S.) Inc., a leading mobile multimedia solutions provider of mobile streaming and delivery of 3D rich-media applications, have team to develop and license exclusive live-action animated content for mobile devices using Vidiator's realtime streaming solution. The alliance will help shape the emerging business of content distribution and M-commerce on wireless platforms. Vidiator will have an exclusive relationship with POW! Mobile for the creation and distribution of wireless content.

The first phase of work will involve global wireless distribution of Stan Lee's THE DRIFTER and THE ACCUSER comic episodes. Near term products will be jointly developed, 3D avatar-based products, including STRIPPERELLA Avatar Products, Stan Lee Avatar Products and new episodes of THE DRIFTER, THE ACCUSER and STRIPPERELLA. Future development will also include mobile entertainment based on POW!'s INVASION FROM SPACE, which was developed in partnership with Artificial Mind and Movement. The second phase of work will involve in merchandising and manufacturing opportunities through an affiliate of Vidiator to establish and monetize Stan's global brand.

The alliance will feature the use of VeeStream, Vidiator's leading edge carrier-grade mobile streaming technology and Vee3D, Vidiator's interactive, live-action, 3D avatars messaging platform. The agreement also calls for the extension of sequels for existing Stan Lee intellectual property and the creation of new mobile applications and content. Stan Lee, POW! and Vidiator will co-develop an exclusive collection of wireless content for distribution to wireless operators around the world. One or more mobile channels will be created under the banner name Stan Lee's POW! Mobile.

"I've rarely ever been speechless in my life, but when they showed me the technology and how it works and what we'll be able to do with it, I will admit that I came close," said Lee. "The mind reels at the phantasmagorical possibilities of what we can accomplish with Vidiator -- that, and the fact that they did it all without having to be bitten by radioactive spiders or exposed to cosmic rays."

"Stan has his name on more than two billion books in print, he's done countless animated productions and audiences have shelled out billions at the box office around the world to watch movies based on his stories and characters," Gill Champion, ceo of POW! Entertainment said. "And after all that, he is still moving a mile-a-minute with new ideas. This expansion into wireless was about as inevitable as it gets. We see the importance of this relationship with Vidiator establishing new POW! franchises on a global basis with interactive capabilities and capitalizing on an incredible delivery schedule."

Vidiator's Vee3D, enables mobile operators to offer premium multimedia applications. Wireless operators can also offer, for example, 3D avatar greetings, messages and 3D avatar announcers for horoscopes, breaking news, music-chart reading services and more, offering new user experiences from traditional text centric content. Vidiator's core streaming technology is currently deployed in 10 countries on three continents around the world, generating impressive new data revenue for wireless operators, delivering millions of video clips and live broadcasts of audio and video content per day.

"The capabilities of Vee3D, our 3D avatar service platform, is opening doors for developing creative rich-media entertainment with short development cycles," said Vidiator ceo Connie Wong. "In some cases, such as the media we're developing with Stan Lee and POW! Entertainment, new applications can be deployed in weeks. To be working with Stan Lee on a global basis is a dream come true for many of us at Vidiator, and it's an opportunity to bring Stan's unique and compelling style to audiences all around the world for mobile multi-media applications."

Vidiator is a leading 3GPP-compliant solutions provider for the delivery of rich media across wireless networks. Its core streaming platforms deliver the highest quality multimedia content; wireless broadcasting, content on-demand and rich media content applications. Vidiator's customers have launched its products in Australia, Austria, Denmark, Hong Kong, Italy, Sweden, and U.K. Vidiator is based in Bellevue, Wash., U.S., and has offices in the U.K. and Hong Kong. For additional information, visit www.vidiator.com.

POW! (Purveyors of Wonder) Ent. Inc., an advanced media and entertainment company, was founded by world famous comic book icon Stan Lee, together with Gill Champion and Arthur Lieberman. POW!'s principals, combined, have over a hundred years experience creating, producing and licensing original intellectual properties. POW! will specialize in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, videogames, merchandising and related ancillary markets, all of which aid in the establishment of global franchises.

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Rick DeMott
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