ADi, a Portland-based computer animation company, has added Nancy Hoffman as client relationship lead.
With more than 15 years building and nurturing client relationships for companies such as Creative Media Development and Waggener Edstrom, Hoffman will be charged with bringing ADi’s animation expertise to new clients in high-tech, consumer electronics, medical, consumer packaged goods, and education.
Hoffman has worked at creative agencies in Portland and on the east coast. She has worked with clients large and small, including Intel, Hewlett Packard, Fred Meyer Jewelers, Louisiana-Pacific, Jack Nicklaus Golden Bear Golf Camps and Definitive Technology. Her experience includes marketing strategy development, market research, message architecture, product and brand positioning, special events and trade shows, video production, web site development, interactive experience development, training development and e-learning development.
Founded in 1996, ADi excels in visual communication with a focus on 3D and visual effects for business to business marketing, consumer advertising, direct response television, education and entertainment.
