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Porchlight Launches "YouTube For Kids"

PorchLight Ent. is launching KidVideos.com, a family-safe Internet site that will provide a secure place dedicated exclusively to kids who are interested in film, video and animation production. Currently in the public beta stage, when fully released, the advertiser-supported site will also provide online tools and services for recording and editing videos online.

Bruce Johnson, PorchLight's President/CEO, said, "As parents, we wanted to offer a safe, secure environment online for kids to post their own content. That's why we created KidVideos.com. The site is for kids, by kids and about kids. KidVideos.com is all about user-generated content, offering kids of all ages a safe harbor to share their own creations, express themselves via their own video blogs and send their creations to others."

Staff editors screen all submissions to KidVideos.com before posting to ensure age-appropriateness and preserve the family-safe nature of the site. Parents, teachers, caregivers, and advertisers can have complete confidence in the content safety of KidVideos.com.

William Baumann, Porchlight COO, added, "We envision that the KidVideos.com content will include original animated and live-action short movie ideas, as well as videos about a variety of aspects of children's lives, ranging from humorous events to holiday happenings, from pets and pals to birthdays and everything else that lights up the imagination of kids in general. Parents and grandparents will also have fun posting videos of their children and grandchildren."

"Watching my kids use this site for the first time really validated how fun and easy KidVideos.com is to use." concluded David Wood, SVP/GM of PorchLight's new Digital Media Group. "The design and functionality really won them over in its ability to transport them into a vast online landscape of imagination and creativity. At first, they enjoyed just watching the videos in a full-screen television-like experience. But, once they got comfortable with the notion of making their own videos, they realized that KidVideos.com offers endless opportunities to create their own entertainment."

PorchLight Ent. is a multi-faceted company focused on the production and distribution of family entertainment and licensing and merchandising representation for children's and family brands and trademarks. For more information, visit www.porchlight.com.

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Rick DeMott
Animation World Network
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