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PorchLight and Hidden City Games to Ride Together

PorchLight Ent. has partnered with Hidden City Games to create an animated television series and long-form film content based on the magical world of BELLA SARA horses. Under the agreement, PorchLight will have worldwide rights to the animated productions based on the BELLA SARA brand, and will simultaneously pursue feature and direct-to-DVD opportunities.

BELLA SARA was created in Denmark by Gitte Odder Braendgaard and has become the most successful trading card product ever developed for girls, featuring horse-themed fantasy cards that offer positive, inspirational messages to children. Each card, purchased in packs, includes a unique code that activates, at the BELLA SARA website, a virtual version of the horse pictured on the card. BELLA SARA taps into young girls' love of horses and offers children the ability to nurture their virtual horses in their online stables, read stories and play games featuring horses. Bella, the icon of the brand, is a legendary horse in North of North.

The BELLA SARA animated series will focus on Emma and Wings as they explore the empire of North of North, and along the way discover adventure, mischief and what makes this world truly unique. The animated series will be 26x22 minutes and targets kids ages 6-11.

BELLA SARA trading cards and online world for girls are available across Europe, North America and South America, with distribution in the United States, Canada, the United Kingdom, Germany, Austria, Switzerland, France, Belgium, Italy, the Czech Republic, Slovakia, Croatia, Sweden, Norway, Denmark, Finland, Iceland, Australia, New Zealand, South Africa, Mexico, Chile, Colombia, and Argentina.

Conceptcard in Denmark, is the original developer of the BELLA SARA cards and online game. ITV Global Ent. serves as licensing agent for the BELLA SARA property.