Warner Bros. Pictures has announced plans for a special nationwide sneak preview of THE POLAR EXPRESS on Nov. 6, 2004 at 4:00 pm. The picture will preview in approximately 500 screens and in specially selected IMAX houses in IMAX 3D. The film will open in theaters across the country on Nov. 10.
The responses to our early screenings were overwhelming, said Dan Fellman, president, domestic distribution, Warner Bros. Pictures. We believe that the positive word of mouth a sneak preview generates for a strong movie like ours is a great marketing opportunity, and we want people to see THE POLAR EXPRESS and tell their friends as soon as possible.
Theaters participating in the sneak screening will be listed in local newspaper ads prior to the preview date.
Based on the classic book by Chris Van Allsburg, the film stars two-time Academy Award-winner Tom Hanks and is directed by Academy Award-winner Robert Zemeckis. Combining classic storytelling with cutting-edge filmmaking, THE POLAR EXPRESS debuts performance capture, a version of motion-capture technology developed and tailored to meet Zemeckis vision, and is the first feature ever to be shot entirely in this format.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
