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The Polar Express in IMAX 3D Steams Past $40 Million

Warner Bros. Pictures' THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE has achieved a box office milestone, surpassing $40 million in total gross receipts in just 11 weeks of release. Already the highest grossing IMAX DMR (Digitally Re-mastered) release to date, having shattered the previous record of $14 million in just 22 weeks, the film continues to fill IMAX theaters well after the end of the holiday season.

"With the success of THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE, we have solidified the IMAX theater network as a valuable distribution platform for Hollywood event films," said Greg Foster, chairman and president of IMAX Filmed Ent. "The box office results, word of mouth and awareness of the IMAX 3D release of THE POLAR EXPRESS have all been truly unprecedented. Customer satisfaction levels with the IMAX version of Robert Zemeckis' groundbreaking film have also reached record levels, and lead us to believe the picture will be a holiday perennial in IMAX theaters."

"We are thrilled with the performance of THE POLAR EXPRESS IN IMAX 3D," added Dan Fellman, president of Domestic Distribution at Warner Bros. Pictures. "It has helped establish the film as one of the 10 highest grossing movies of 2004. We are looking forward to carrying this momentum forward with the highly anticipated CHARLIE AND THE CHOCOLATE FACTORY, to be released simultaneously in 35mm and IMAX theaters in July 2005."

Founded in 1967, IMAX Corp. (www.imax.com) is the newest distribution platform for Hollywood content and one of the world's leading entertainment technology companies.

Bill Desowitz's picture

Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.

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