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Pokemon Hatch Character Distribution At Toys"R"Us

The Pokémon Company International and Nintendo are giving Pokémon fans the chance to receive a Secret Egg in their video game like the one Ash gets in an episode of the hit animated TV series Pokémon: Black & White this spring on Cartoon Network.

Press Release from The Pokémon Company International

BELLEVUE, WA-April 14, 2011- The Pokémon Company International and Nintendo are giving Pokémon fans the chance to receive a Secret Egg in their video game like the one Ash gets in an episode of the hit animated TV series Pokémon: Black & White this spring on Cartoon Network. The Secret Egg distribution will take place from Wednesday, April 27th through Tuesday, May 31st at Toys"R"Us stores nationwide. Once the Secret Egg is downloaded, players of the Pokémon Black Version and Pokémon White Version video games can hatch one of three secret Pokémon from the Secret Egg and raise it for battle!

Like Ash, players must properly care for their Secret Egg, nurturing it until it hatches to reveal one of three playable Pokémon for Pokémon Black Version and Pokémon White Version, available now for systems in the Nintendo DS family. Then, like Ash, each player must train the newly hatched Pokémon so it's battle-ready.

Additionally, after receiving their Secret Egg distribution at a Toys"R"Us store, Pokémon fans can purchase a specially marked Pokémon Trading Card Game: Black & White 2-pack booster with one of three secret Pokémon promo cards inside-the same three Pokémon players may receive when hatching their Secret Egg in the video games.

Celebrate the brand-new Pokémon video games, Pokémon TCG expansion, and toys based on the new Unova region by visiting the special Pokémon Feature Shop only at Toys"R"Us locations across the country.

Secret Egg Distribution and Pokémon TCG: Black & White 2-Pack Booster Details

What: Visit any Toys"R"Us store in the U.S. to receive a Secret Egg via digital distribution to hatch one of three Pokémon in the Pokémon Black Version or Pokémon White Version video game.

Where: Toys"R"Us stores nationwide

When: Wednesday, April 27th, through Tuesday, May 31st

How: Players must have a Nintendo 3DS™, Nintendo DSi, Nintendo DSi XL, or Nintendo DS system and their own copy of the English-language version of Pokémon Black Version or Pokémon White Version to receive the Secret Egg distribution.

For more information about Pokémon and the Secret Egg distribution, please visit www.pokemon.com.

About PokémonThe Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.

About NintendoThe worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii home console and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, the new Nintendo 3DS system, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website www.nintendo.com.

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Rick DeMott
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