Zinkia Entertainment has partnered with UNICEF to utilize the Pocoyo character to support Universal Children’s Day on November 20, 2011, which will help further the global mission of UNICEF: educating children and adults about the rights and protection of children.
Press Release from Zinkia Entertainment
Madrid Spain – November 9, 2011: Zinkia Entertainment has partnered with UNICEF to utilize the Pocoyo character to support Universal Children’s Day on November 20, 2011, which will help further the global mission of UNICEF: educating children and adults about the rights and protection of children.
The United Nations’ Universal Children’s Day was established in 1954, and is celebrated on November 20 each year to promote international togetherness and awareness among children worldwide. UNICEF, the United Nations Children’s Fund, promotes and coordinates this special day, which also works towards improving children’s welfare.
As a partner, Pocoyo will help educate millions of children and adults about the protection of children worldwide. As part of the campaign, Pocoyo will be featured in eight specially produced PSA’s to promote the basic rights for and protection of children all over the world with themes, including family, identity, equality, play, participation, health and education. The PSA’s are available for broadcast and online. Additionally, Pocoyo will deliver the message online, with downloadable activities, and through Pocoyo’s social media platforms.
José María Castillejo, Chairman of Zinkia, commented. "The values that Pocoyo represents fit perfectly with the objectives promoted by UNICEF--a collaboration focused mainly on promoting children’s rights and child protection. We are proud that UNICEF has allowed Pocoyo and Zinkia to play an important role in this way. We will work together to implement actions that, through fun, instill values and habits in favor of the goals of UNICEF."
Paloma Escudero, Executive Director of UNICEF Spain, with whom the agreement was signed, stated, "Companies and organizations are key partners in our work by contributing with knowledge, experience and resources. They have the potential to become prominent players of a transformation that is able to change the lives of millions of children. We appreciate Zinkia and its character Pocoyo joining our work to promote values and rights for children."
About Pocoyo:Pocoyo is a global multi-platform children’s brand. The multi-award winning CGI animated television series has earned over 25 of the most prestigious international awards and has been licensed to television networks in over 150 countries.
Pocoyo follows the adventures of an inquisitive and fun-loving boy as he discovers the world around him, bringing children into his bright and exuberant world packed with color, music and vibrant visual images. Pocoyo represents a universe of core values that promotes a philosophy of curiosity, sincerity, tolerance, respect and love. With these guiding principles, Pocoyo encourages kids to “Learn through Laughter,” utilizing a blend of humor and learning which mimics children’s development to inspire and inform children about the world around them.
Pocoyo is now available across a multitude of platforms, including the web, mobile phones, VOD and video game consoles. 150 licensees worldwide have developed over 2,000 product SKU’s to date.
POCOYO has been awarded a host of accolades including Best Animation Series at BAFTA and Annecy. With more than 600 million hits on YouTube®, 535,000 Facebook fans, 33 million visitors to the official POCOYO website (www.pocoyo.com), 2,000 fans signing up daily to the official Facebook page and 11 million unique visitors to the virtual universe destination PocoyoWorld, POCOYO is a multi-platform global hit property.
About Zinkia:Founded in 2001, Zinkia Entertainment (Zinkia) specializes in the creation and management of entertainment properties for today’s global marketplace. Zinkia’s primary focus is the development and production of content for all media platforms to engage, entertain and educate children of all cultures. Zinkia is the exclusive worldwide licensor of global brand sensation POCOYO, one of Spain’s most successful animation productions, with a potential global audience reach of 3.5 million. The Company is currently developing new properties including MOLA NOGURU and THE FISHTALE SAGA. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake. Zinkia is headquartered in Madrid, Spain and operates offices in China.