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'Pocoyo' Jumps onto LeapPad

LeapFrog announced their partnership with Zinkia to bring global children’s hit POCOYO to the LeapPad.

Press release from Zinkia Entertainment:

EMERYVILLE, CA -- LeapFrog Enterprises and Zinkia Entertainment, brand creator and producer of the hit global multiplatform brand Pocoyo, announced a partnership to bring content from the award-winning animated children's series Pocoyo to the LeapPad -- the #1 learning tablet for kids. The agreement was negotiated by Evolution, the North American licensing agent for Pocoyo. The content will be available this summer through the LeapFrog App Center.

The LeapFrog and Zinkia brands are popular among both kids and parents. The beloved Pocoyo character brings curiosity to children around the world and inspires them to explore, discover and learn. LeapFrog's award-winning multimedia platforms paired with familiar characters and popular television episodes will bring engaging entertainment to children.  LeapFrog will make episodes from the first two seasons of the Pocoyo television series and the special, Pocoyo and the Space Circus, available in English and for the first time Spanish, through the LeapFrog App Center.

"We are excited to partner with the endearing children's property Pocoyo to provide more fun and engaging learning experiences, furthering our mission to help children reach their potential," said Jill Waller, vice president of multimedia learning at LeapFrog. "Pocoyo is a wonderful complement to our existing educational entertainment offerings and we think our consumers will be delighted to find his exciting adventures in our growing App Center."

"LeapFrog and Pocoyo are an ideal match," said Maria Doolan, managing director of brand and business development for Zinkia Entertainment, Pocoyo creator.  "Evolution is seeking out the types of products and services that feel like organic extensions of the Pocoyo brand and LeapFrog is definitely a grand slam."

"LeapFrog's multimedia learning platforms are an ideal vehicle for delivering Pocoyo episodes to young fans on the go," said Travis J. Rutherford, president licensing & retail, Evolution. "Utilizing the LeapFrog App Center, parents can be assured that their children are safe while also learning through laughter with Pocoyo." 

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Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.